In Mocean Group Remembers Esther Williams, 1921-2013

Cole of California®, a division of New York-based In Mocean Group, released the following statement today on the passing of swim legend Esther Williams:

“We are saddened to hear of the loss of swim Hollywood legend Esther Williams. We remember her legacy and celebrate the influence she had on the swimwear industry as our own Bathing Beauty. Williams not only distinguished herself amongst Hollywood with her swimming talent, but was also an integral force behind constructing swimwear that was both functional and fashionable. Her contract with Cole of California® in the 1940s positioned Williams as the spokeswoman for the brand and resulted in frequent promotional appearances and product placement in some of the top films of the decade. In addition, Williams appeared in numerous advertising campaigns that appealed to ‘Swimmers Only’ with The Esther Williams by Cole of California®. Williams’ relationship with swimwear pioneer Fred Cole and collaboration with famed Hollywood costume designer Margit Fellegi continues to inspire the brand’s design sensibility.”

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